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ALTRA FEDERAL CREDIT UNION

AMY LANTZ

ART ON THE GO

AUTOMOTIVE PROCARE

B&E TREES

BICYCLE SPORTS

BRAVE COMMUNITY THEATRE

BUDGET BLINDS

CARPET ONE

CHANHASSEN DINNER THEATRES

CHATEAU DE CHIC

COFFEE MILL SKI

COLD STONE CREAMERY

COMMONWEAL THEATRE

COUNTRY SIDE ANTIQUE MALL

CREATIVE HARDWOOD FLOORS

DAPPER SURFACES

DAWN SANBORN PHOTOGRAPHY

DENTRISTY FOR CHILDREN & ADOLESCENTS, LTD.

DIANE GRAY, DOTERRA

DUNLAP AND SEEGAR, P.A.

DUNN BROS COFFEE

DWELL LOCAL

ESSENCE SKIN CLINI

FAGAN STUDIOS, STUDIO 324

FAMILY SERVICE ROCHESTER

FERNDALE MARKET

FORAGER BREWERY

FORESIGHT BANK

FRANCOISE LEGER DAVIS, SOLA SALON

GARDEN OF MASSAGE

GERRI LYNN

HAIR STUDIO 52

HEARTMAN INSURANCE

HISTORY CENTER OF OLMSTED COUNTY

HOME FEDERAL

INNER BALANCE MASSAGE

JENNIFER JONES PHOTOGRAPHY

KYRA BELL ,OPTAVIA

DR. LUCY MEYER, LAKESIDE DENTISTRY

LUYA

MAYO EMPLOYEES FEDERAL CREDIT UNION

MEGAWATT VIDEO GAME PARTY

MELISSA ADAMS-GOIHL

MN TEEN & ADULT CHALLENGE

MR. PIZZA NORTH

NIKOLINA LECIC

NORTHRISK PARTNERS, C.O. BROWN DIVISION

NOVA RESTAURANT GROUP

O'BRIEN AND WOLF, L.L.P.

OLMSTED MEDICAL CENTE

PATTIE LYNCH

PEOPLES STATE BANK

POSH

PROJECT LEGACY

REVITALIGHT THERAPY & SKINCARE

RIVERLAND THEATRE

ROCA CLIMBING & FITNESS

ROCHESTER CIVIC THEATRE

ROCHESTER GREETERS

ROCHESTER REPERTORY THEATRE

ROCHESTER SYMPHONY

RST AIRPORT

SATORY INTERIOR DESIGN

SEASONS BY JODI

SEASON'S HOSPICE

SEMVA

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TERRALOCO

TIPS N TOES

TONIC

TOWNSQUARE MEDIA

TYROL SKI & SPORTS

WINONA HEALTH

Zerkalov Art Gallery

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Jul/Aug
2011

Women Buy

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Written by Scott Brue

WOMEN EARN

• Women are starting their own businesses at twice the rate of men.1
• In 31 percent of the marriages with working women, the women out-earn their husbands.1
• One out of every 11 American women owns a business (U.S. Dept. of Labor).1
• 75% of Minnesota’s women with children at home now work and 40% of Minnesota mothers are the primary breadwinner for their family.2 & 3
• Women now earn the majority of post-secondary degrees at all levels.3
• 52% of Minnesota women are employed in service and sales occupations.3

WOMEN BUY

Arts
Beauty
Cars
Childcare
Children
Clothing
Dining Out
Education
Electronics
Entertainment
Fashion
Financial Planning
Fitness
Flowers
Food
Furniture

Garden
Gifts
Health
Hobbies
HomesHome Furnishings
Household Products
Insurance
Legal
Pets
Photography
Remodeling
Self-improvement
Sports
Tourism
Wellness
Wine

Women account for 85% of all consumer purchases including everything from autos to health care:5

• 93% Food
• 93% OTC Pharmaceuticals.
• 92% Vacations
• 91% New Homes
• 89% Bank Accounts
• 80% Healthcare
• 66% PCs
• 65% New Cars
• Women are making the majority (85%) of home remodeling decisions4 and fewer of them are doing it themselves5.
• The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. – Barbara Kleger, president of 55+ Consulting.5
• Women make up 70% of all consumer spending in the United States.5
• 87% of females believe giving to charity is a personal sign of success.6

ROCHESTER WOMEN READERS

There are 34,170 women between the ages of 18 to 64 years in Rochester and the median age of women in Rochester is 36.1.7

The median household income in Rochester is $61,018 and the average household income in Rochester is $78,359.7

Rochester Women magazine reaches the majority of women between the ages of 18 to 64 in the Rochester area.

25,000 copies of each issue of Rochester Women magazine are printed and distributed in a 45-mile radius of Rochester to Byron, Zumbrota, Pine Island, Cannon Falls, Red Wing, Lake City, Wabasha, Winona, Lanesboro, St. Charles and Stewartville, Minnesota and from Bay City to Nelson,Wisconsin.

1. www.girlpowermarketing.com/women_statistics.html
2. American Community Survey 2008, data obtained from IPUMS-USA (http://usa.ipums.org/usa/) and analyzed by the Center on Women and Public Policy, Humphrey Institute of Public Affairs, University of Minnesota.
3. Status of Women & Girls in Minnesota Research Overview, June 2010, Research and writing by the University of MN Humphrey Institute’s Center on Women & Public Policy, in partnership with the Women’s Foundation of Minnesota.
4. http://do-it-herself.com/library/facts.php
5. http://she-conomy.com/report/marketing-to-women-quick-facts/
6. http://www.onlinemarketing-trends.com/2011/02/what-women-buy-insights-and-statistics.html
7. American Fact Finder, http://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml

 

Jul/Aug
2011

Magazines Sell

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Written by Scott Brue

womaninsnowRochester area women love to read Rochester Women magazine articles and our advertisers ads. Reading a magazine is an intimate, involving experience. The number of magazine readers has grown and consumers find value, enjoy and trust magazine advertising. Advertising in Rochester Women magazine helps build buzz about your products and services!

Magazine media engages readers:

  • Magazines continue to score significantly higher than television or the internet in "ad receptivity" and other engagement dimensions.
  • When consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of television, radio or the internet.
  • Reader engagement with a digital interactive magazine (82%) is more than four times greater than with a website of similar content (18%).

Consumers feel that magazine advertising has more positive drivers, providing useful information and as credible source.

Consumers enjoy and trust magazine advertising. Magazines rank #1 out of 16 media for consumers having a positive and credible impression of advertising.

Magazines build buzz:

  • Magazine readers are more likely than users of other media to influence friends and family on products across a variety of categories.
  • Magazines complement the web in reaching social networkers, whom marketers increasingly favor to generate word-of-mouth.


Source: The Association of Magazine Media,
http:/www.magazine.org/advertising/magazine-media-factbook/keyfacts.html#roi

 

Jul/Aug
2011

Media Kit

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Written by Scott Brue

 

Jul/Aug
2011

Distribution

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Written by Scott Brue

 

25,000 copies of each issue of Rochester Women magazine are printed and distributed in a 45-mile radius of Rochester to Byron, Zumbrota, Pine Island, Cannon Falls, Red Wing, Lake City, Wabasha, Winona, Lanesboro, St. Charles and Stewartville, Minnesota and from Bay City to Nelson, Wisconsin.

 

Complimentary copies of Rochester Women magazine are available at the following locations:

Beauty salons & spas, Canadian Honker, Cub Foods, Dunn Brothers, Home Federal Savings Bank, Hy-Vee, Mayo Medical Center, Miracle Mile Mini Mall, Olmsted County History Center, Rochester Area Family Y, Rochester Central Lutheran School, Rochester Public Library, Stewartville Public Library, Silver Lake Foods, Victoria's, and many more fine locations.

 

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