In 1999, Jorrie Johnson (Hansen) was working as the director of marketing for a computer hardware, software and services company. There were many changes happening in that industry and challenges she faced working as an employee for a company she didn’t own. She had two young children at home and wanted to be more connected with her family. She started looking for a business opportunity of her own. After researching the success of a women’s magazine in Duluth, Minnesota, the Women Today magazine (thewomantoday.com). She took the leap in January 2000 and left her regular full-time position to start Rochester Women magazine.
In the beginning Rochester Women was produced by a lean crew. The publisher herself handled accounting, sales and distribution of 15,000 copies of Rochester Women magazine. There was one editor who took most of the photos needed for editorial and ads, one graphic artist and a handful of freelance writers.
After a couple of years in business and success printing at Midwest Litho, Johnson (Hansen) partnered with Doug Solinger. Together they also started Coulee Region Women magazine in La Crosse, Wis.
In 2006, to have a more competitive advantage, Rochester Women magazine increased its circulation from 15,000 to 25,000 copies. The magazine is distributed in a 45-mile radius of Rochester. See Distribution.
Twelve years into the run, Rochester Women magazine is owned by Johnson and Solinger and is produced by a team of independent contractors who work remotely from their own homes as a virtual business. Read about Our Team.
Rochester Women magazine publishes six bi-monthly issues per year with an annual Women’s Business & Resource Directory released each fall and supporter of numerous events that help area women connect with each other and the community.