WOMEN EARN

• Women are starting their own businesses at twice the rate of men.1
• In 31 percent of the marriages with working women, the women out-earn their husbands.1
• One out of every 11 American women owns a business (U.S. Dept. of Labor).1
• 75% of Minnesota’s women with children at home now work and 40% of Minnesota mothers are the primary breadwinner for their family.2 & 3
• Women now earn the majority of post-secondary degrees at all levels.3
• 52% of Minnesota women are employed in service and sales occupations.3

WOMEN BUY

Arts
Beauty
Cars
Childcare
Children
Clothing
Dining Out
Education
Electronics
Entertainment
Fashion
Financial Planning
Fitness
Flowers
Food
Furniture

Garden
Gifts
Health
Hobbies
HomesHome Furnishings
Household Products
Insurance
Legal
Pets
Photography
Remodeling
Self-improvement
Sports
Tourism
Wellness
Wine

Women account for 85% of all consumer purchases including everything from autos to health care:5

• 93% Food
• 93% OTC Pharmaceuticals.
• 92% Vacations
• 91% New Homes
• 89% Bank Accounts
• 80% Healthcare
• 66% PCs
• 65% New Cars
• Women are making the majority (85%) of home remodeling decisions4 and fewer of them are doing it themselves5.
• The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. – Barbara Kleger, president of 55+ Consulting.5
• Women make up 70% of all consumer spending in the United States.5
• 87% of females believe giving to charity is a personal sign of success.6

ROCHESTER WOMEN READERS

There are 34,170 women between the ages of 18 to 64 years in Rochester and the median age of women in Rochester is 36.1.7

The median household income in Rochester is $61,018 and the average household income in Rochester is $78,359.7

Rochester Women magazine reaches the majority of women between the ages of 18 to 64 in the Rochester area.

25,000 copies of each issue of Rochester Women magazine are printed and distributed in a 45-mile radius of Rochester to Byron, Zumbrota, Pine Island, Cannon Falls, Red Wing, Lake City, Wabasha, Winona, Lanesboro, St. Charles and Stewartville, Minnesota and from Bay City to Nelson,Wisconsin.

1. www.girlpowermarketing.com/women_statistics.html
2. American Community Survey 2008, data obtained from IPUMS-USA (http://usa.ipums.org/usa/) and analyzed by the Center on Women and Public Policy, Humphrey Institute of Public Affairs, University of Minnesota.
3. Status of Women & Girls in Minnesota Research Overview, June 2010, Research and writing by the University of MN Humphrey Institute’s Center on Women & Public Policy, in partnership with the Women’s Foundation of Minnesota.
4. http://do-it-herself.com/library/facts.php
5. http://she-conomy.com/report/marketing-to-women-quick-facts/
6. http://www.onlinemarketing-trends.com/2011/02/what-women-buy-insights-and-statistics.html
7. American Fact Finder, http://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml

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Rochester Women Magazine, Women Communications, L.L.C
PO Box 5986, Rochester, MN 55903, 507-259-6362

Copyright 2016