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Nov/Dec
-0001

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Written by Rochester Women Magazine

 

Company Page Website
Altra Federal Credit Union
Ameriprise Financial, Kari Douglas
Amy Lantz
Associates in Psychiatry, Psychology & Acupuncture
Bicycle Sports
Boys & Girls Club of Rochester
Budget Blinds
Commonweal Theatre
Creative Hardwood Floors
Dapper Surfaces
Dawn Sanborn Photography
Degeus Tile and Carpet
Dentistry for Children and Adolescents, Ltd.
Dunlap & Seeger, P.A.
Dunn Brothers Coffee
Elias Construction, LLC
Fagan Studios

Fore the Kids Rochester YMCA

Foresight Bank
Garden of Massage
Hair Studio 52
Heartman Insurance
Home Federal
Jennifer Jones Photography
Kemps
Lakeside Dentistry, Dr. Lucy Gores
Mayo Clinic STRIVE
Mayo Employees Federal Credit Union
Minnesota Renaissance Festival
Mr. Pizza North
North Risk Partners
Nova Restaurant Group
O'Brien and Wolf, L.L.P.
Olmsted Medical Center
Out of the Darkness
Project Legacy
Quarry Hill Park Animal Hospital
Reliable Pest Control
Renew Women's Retreat
Rochester Central Lutheran School
Rochester Downtown Farmer's Market
Rochester Greeters
Rochester International Airport
Rochester Public Library
Sargent's Gardens
Townsquare Media
Winona Health
Winona State University
Women & Spirituality Conference
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altra.org
ameripriseadvisors.com
realtyexecutives.com/agents/amy-lantz
appmn.com

bicyclesportsinc.com
bgclubroch.org
budgetblinds.com
commonwealtheatre.org
creativehf.com
dappersurfaces.com
dawnsanborn.com
rochesterfloors.com
dentistryforchildrenrochester.com

dunlaplaw.com
dunnbrothers.com
eliasconstructionllc.com
faganstudios.com
events.r20.constantcontact.com/register/event?llr=7jx688iab&oeidk=a07eebiv5wx9617f622
foresightbank.com
gardenofmassage.com
hairstudio52.com
heartman.com
justcallhome.com
jenniferrenaephotography.com
kemps.com/
lakeside-dentistry.com
joinstrive.com/about-the-study/mayo-clinic/
mayocreditunion.org

renaissancefest.com
northmrpizza.com
northriskpartners.com/
novarestaurantgroup.com
obrienwolf.com
olmstedmedicalcenter.org
donordrive.com
projectlegacymn.org/
quarryhillvet.com/
reliablepestmanagement.com/
renewwomensretreat.com
rcls.net/
rochfarmmkt.org/

rochestergreeters.com
flyrst.com
rochesterpubliclibrary.org/
sargentsgardens.com
townsquaremedia.com
winonahealth.org/
winona.edu/
womenandspirituality.org

 

 

Jul/Aug
2011

Women Buy

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Written by Scott Brue

WOMEN EARN

• Women are starting their own businesses at twice the rate of men.1
• In 31 percent of the marriages with working women, the women out-earn their husbands.1
• One out of every 11 American women owns a business (U.S. Dept. of Labor).1
• 75% of Minnesota’s women with children at home now work and 40% of Minnesota mothers are the primary breadwinner for their family.2 & 3
• Women now earn the majority of post-secondary degrees at all levels.3
• 52% of Minnesota women are employed in service and sales occupations.3

WOMEN BUY

Arts
Beauty
Cars
Childcare
Children
Clothing
Dining Out
Education
Electronics
Entertainment
Fashion
Financial Planning
Fitness
Flowers
Food
Furniture

Garden
Gifts
Health
Hobbies
HomesHome Furnishings
Household Products
Insurance
Legal
Pets
Photography
Remodeling
Self-improvement
Sports
Tourism
Wellness
Wine

Women account for 85% of all consumer purchases including everything from autos to health care:5

• 93% Food
• 93% OTC Pharmaceuticals.
• 92% Vacations
• 91% New Homes
• 89% Bank Accounts
• 80% Healthcare
• 66% PCs
• 65% New Cars
• Women are making the majority (85%) of home remodeling decisions4 and fewer of them are doing it themselves5.
• The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. – Barbara Kleger, president of 55+ Consulting.5
• Women make up 70% of all consumer spending in the United States.5
• 87% of females believe giving to charity is a personal sign of success.6

ROCHESTER WOMEN READERS

There are 34,170 women between the ages of 18 to 64 years in Rochester and the median age of women in Rochester is 36.1.7

The median household income in Rochester is $61,018 and the average household income in Rochester is $78,359.7

Rochester Women magazine reaches the majority of women between the ages of 18 to 64 in the Rochester area.

25,000 copies of each issue of Rochester Women magazine are printed and distributed in a 45-mile radius of Rochester to Byron, Zumbrota, Pine Island, Cannon Falls, Red Wing, Lake City, Wabasha, Winona, Lanesboro, St. Charles and Stewartville, Minnesota and from Bay City to Nelson,Wisconsin.

1. www.girlpowermarketing.com/women_statistics.html
2. American Community Survey 2008, data obtained from IPUMS-USA (http://usa.ipums.org/usa/) and analyzed by the Center on Women and Public Policy, Humphrey Institute of Public Affairs, University of Minnesota.
3. Status of Women & Girls in Minnesota Research Overview, June 2010, Research and writing by the University of MN Humphrey Institute’s Center on Women & Public Policy, in partnership with the Women’s Foundation of Minnesota.
4. http://do-it-herself.com/library/facts.php
5. http://she-conomy.com/report/marketing-to-women-quick-facts/
6. http://www.onlinemarketing-trends.com/2011/02/what-women-buy-insights-and-statistics.html
7. American Fact Finder, http://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml

 

Jul/Aug
2011

Magazines Sell

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Written by Scott Brue

womaninsnowRochester area women love to read Rochester Women magazine articles and our advertisers ads. Reading a magazine is an intimate, involving experience. The number of magazine readers has grown and consumers find value, enjoy and trust magazine advertising. Advertising in Rochester Women magazine helps build buzz about your products and services!

Magazine media engages readers:

  • Magazines continue to score significantly higher than television or the internet in "ad receptivity" and other engagement dimensions.
  • When consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of television, radio or the internet.
  • Reader engagement with a digital interactive magazine (82%) is more than four times greater than with a website of similar content (18%).

Consumers feel that magazine advertising has more positive drivers, providing useful information and as credible source.

Consumers enjoy and trust magazine advertising. Magazines rank #1 out of 16 media for consumers having a positive and credible impression of advertising.

Magazines build buzz:

  • Magazine readers are more likely than users of other media to influence friends and family on products across a variety of categories.
  • Magazines complement the web in reaching social networkers, whom marketers increasingly favor to generate word-of-mouth.


Source: The Association of Magazine Media,
http:/www.magazine.org/advertising/magazine-media-factbook/keyfacts.html#roi

 

Jul/Aug
2011

Media Kit

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Written by Scott Brue

 

Jul/Aug
2011

Distribution

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Written by Scott Brue

 

25,000 copies of each issue of Rochester Women magazine are printed and distributed in a 45-mile radius of Rochester to Byron, Zumbrota, Pine Island, Cannon Falls, Red Wing, Lake City, Wabasha, Winona, Lanesboro, St. Charles and Stewartville, Minnesota and from Bay City to Nelson, Wisconsin.

 

Complimentary copies of Rochester Women magazine are available at the following locations:

Beauty salons & spas, Canadian Honker, Cub Foods, Dunn Brothers, Home Federal Savings Bank, Hy-Vee, Mayo Medical Center, Miracle Mile Mini Mall, Olmsted County History Center, Rochester Area Family Y, Rochester Central Lutheran School, Rochester Public Library, Stewartville Public Library, Silver Lake Foods, Victoria's, and many more fine locations.

 

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