What are your financial goals? Do you want to travel? Buy a car? Donate money to a charity you love? Be able to gift money to your children or grandchildren? Do you own a business and are thinking about succession planning? Do you want to buy your first house or a new house? Do you want to make sure you don’t have to worry about money when you retire? Saying “having enough for retirement” is vague. As with all goals, be specific.


Kari Douglas, financial advisor with Echelon Wealth Partners, a private wealth advisory practice of Ameriprise Financial Services, Inc., helps women identify their values as they create financial goals. Kari says, “It is never too late or too early to start planning for financial well-being; it all begins with identifying your personal goals and objectives.” 

Kari encourages women to set goals, do their homework, admit they don’t know about investing, ask for help, take appropriate risks and focus on the long term. She says, “Women who have a financial plan feel the most confident and in control, are 10 times more likely to achieve said goal and are also more likely to feel at peace with their financial choices.”



Health, Wealth and Happiness: Your Guide to Getting What You Want

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Written by Emily Watkins Photography by Mike Hardwick Photography

What do you really want in life? That’s a hard question. We are so busy taking care of others that we lose sight of who we really are and what we truly desire. Rochester Women magazine wants to change that for you in 2017. This series will provide expertise from local professionals and give you “homework” that will guide you to DISCOVER your best self. 


How do you know what you want? LuAnn Buechler, certified facilitator of the Passion Test, coaches by “helping people to reach deep inside and determine what is most important to them in their life.” She helps people identify their top five passions and then provides them with tools to stay on track. 

LuAnn works with individuals and organizations to do goal setting and planning. This is great for someone who needs help getting started. The S.Y.S.T.E.M. (Saving Yourself Time, Energy & Money) LuAnn uses can be used for any challenge or obstacle that you are facing. She says her coaching “comes from the heart with love and support, to help people make the changes they want in life.”


2016 was the year of changing faces. We saw celebrities plump their pouts, nip those noses and tuck tummies. Sometimes we noticed, and other times changes were done so well that it just looked like a fantastic Snapchat filter. Things aren’t slowing down in 2017, and we have the resources and expertise to make sure we look our best right here in Rochester.


I sat down with Dr. Jacobson of Jacobson Plastic Surgery—the first private practice surgery center in Rochester—to discuss facial injections. Dr. Jacobson has a unique approach to aesthetics and strives to be efficient and easy and go beyond all patient expectations. He says, “Really well-performed plastic surgery doesn’t look like it happened; you just look better.”

Aging gracefully on our own terms has never been easier. There are several options for people looking to boost their confidence and enhance their appearance. You can be in your 20s and want to slow down the aging process or in your 50s and want to add youthful volume. Plastic surgery enhances the features that already make us so uniquely beautiful. 


Our intention for I Am A Beautiful Rochester Woman this year is to help women feel beautiful. Rochester Women magazine partnered with Katie Kirckof, owner of Glam Beauty Lounge formerly BB Makeup and Cosmetic Bar, Dawn Sanborn Photography and Tracey McGuire Photography to give women mini-makeovers and their own photo shoots. We WILL share a Beautiful Rochester Woman in each issue of Rochester Women magazine throughout 2017.


Renee Thoreson is the daughter of Maxine and Orlo Thoreson. She says she was almost born in Honolulu, Hawaii, where her dad was stationed, but they made it back to Minnesota for her birth. She has lived in Minnesota since the early 1960s. 

Renee has been working for Mayo Clinic for 31 years. She is a prospect researcher in the Mayo Clinic Development Department. She says about her work, “I love research, writing and my wonderful
co-workers. I am inspired by the generosity of grateful patients who want to make things better for others seeking healing and answers.”      

Renee enjoys Norwegian artisan crafts of fine hardanger embroidery and rosemaling (see “Uff-da! The Sons of Norway” on page 19 of this issue). She finds pleasure in making Norwegian desserts and attending Scandinavian festivals. She loves singing and is a member of the choir at Our Savior’s Lutheran Church.


It could be argued that we all know that the law requires car insurance for all drivers and that homeowners must maintain insurance for any home for which there is still an outstanding loan. But with so many other policy options available, how does the average person know what is really needed and what is an extravagance? 

Throughout this year, Rochester Women magazine will run a series of articles related to general insurance needs to help educate and remove some of the unease associated with understanding which policies are, if not mandatory, strongly recommended and how to get those policies for the best price. We start with renters insurance and umbrella policies. 


Who needs renters insurance, and what does it cover?  Do college students renting their first apartments need or benefit greatly from renters insurance?  The easy answer to both questions is no. According to State Farm agent Sue Madden, college students who are still claimed as dependents on their parents’ taxes do not usually require additional renters insurance, as they should still be covered under their family’s homeowners insurance. However, once no longer considered a dependent, the new adult should seek at least minimal coverage to protect their belongings against damage or theft, as well as the liability against injuries. 



Girls' Night Out: Sharing the Essentials Friendship and Health with Essential Oils

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Written by Kim Zabel Photography by Kim Zabel

Sitting in a semi-circle with two diffusers sending sweet scents of lavender and peppermint into the air, each person passes around small, dark bottles of essential oils. Several women in the class rub a drop between their hands and then cup their hands to their faces to experience each oil.


Jaime Smoody and Angel Hutchins work together to lead the class on dōTERRA essential oils at Empowered Wellness, a fitness studio in Rochester.  Jaime and Angel have a friendship rooted in education and essential oils. Both are employed at Willow Creek Middle School: Jaime teaches 6th- and 7th-grade pre-algebra, and Angel works as a 6th-grade guidance counselor. Both Angel and Jaime are business partners with essential oils. “I’ve been using the oils for three years and building my business for two and a half years,” Jaime says. 


Picture this: A young college graduate, the ink still drying on her diploma, assigned to work on a project alongside a 62-year-old seasoned employee. Sure, they may both be working for the same company, but you can bet their views of the world and the workplace couldn’t be more different. 

For the first time in history, we’re facing a time when employers could have employees from an unprecedented five different, very diverse generations working side-by-side in the office.

And while the generational boundaries for these groups—the Traditionalists (or the Silent Generation), the Baby Boomers, Generation X, the Millennials (or Generation Y) and Generation Z—are not exactly clearly defined, understanding the differences among them remains critical for employers and employees alike.



Final Four: I Am A Beautiful Rochester Woman

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Written by Jorrie Johnson

In the fall of 2015, we received the nominations for I Am A Beautiful Rochester Woman. We selected them in October, and last winter, Tracey McGuire, Dawn Sanborn and I took each of them to lunch at Casablanca Creative Cuisine & Wine to get to know them. Over the Past year, it has been a joy getting to know these women and helping them see their beauty. The final four—Dee Dee Jorgenson, Judy Clayton, Janet Stevenson and Barb Butturff—are featured in the following pages of Rochester Women magazine.


According to Judy Clayton, 75, the day she got her hair styled and makeup done for I Am A Beautiful Rochester Woman was one of the best days of her life. This comment made me realize what an impact the I Am A Beautiful Rochester Woman program has on women. These four women have forgone taking care of themselves to take care of others for most of their lives. For one of the women, it was her first makeover and opportunity to have a photographer capture her beauty. After getting all dressed up, having their hair cut, colored and styled and getting their makeup done and their pictures taken, these beautiful Rochester women went out for a toast at Casablanca with the photographers and their new friends. These women have waited a long time to feel beautiful. 



Diversifying Rochester's Workforce: Ethnicity, Women and Veteran-Owned Businesses

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Written by Sarah Oslund Photography by Fagan Studios

When it comes to operating a small business, Minnesota is a great place to be. According to the 2015 Kauffman Foundation Main Street Entrepreneurship Index, Minnesota ranks first for the rate of small business ownership and second for businesses owned by women.

Combine the current rankings with the Destination Medical Center vision to generate high-value jobs, additional tax revenue and new businesses in Rochester, and starting a small business here seems like a no-brainer. However, starting a new venture can seem daunting even to a seasoned business professional. And when you factor in challenges related to gender, language and culture, it can seem overwhelming. 

Making Her Way

Born in the Philippines, Joselyn Raymundo and her family immigrated to the United States when she was 16 years old. “We saw the great opportunity this country offers to young people,” Joselyn says, “and my parents wanted that for us.” But the English language isn’t an easy one to master. “I could speak some English when we arrived, but my fluency wasn’t great,” Joselyn recalls. “I learned a lot about the language and American culture by reading ‘Nancy Drew.’”


Editor’s note: We want to recognize the achievements of and opportunities for young women (under 25 years of age) in science and technology in southeastern Minnesota. Please send ideas to This email address is being protected from spambots. You need JavaScript enabled to view it.. 

Midwest Academic High Altitude Conference

Andrea Walker and Nathan Brown, students at Rochester Community and Technical College (RCTC), were among the presenters at this year’s Midwest regional meeting of the Academic High Altitude Conference held at St. Catherine’s University in St. Paul, Minnesota on June 29. 

“This is the first year RCTC has participated in the conference,” says professor Dr. Rod Milbrandt. The Stratospheric Ballooning Association has held the conference each June for the last seven years in the Midwest region. “Presenting at St. Catherine’s gave us a wonderful opportunity to share our experience with the scientific community,” says Andrea Walker.

“I first became interested in physics when I attended the RCTC Physics and Engineering demo show with my dad while I was in middle school,” says Andrea. She remembers how seeing those experiments brought science to life. Durring her junior year in high school, Andrea took physics and, at RCTC, took the calculus-based physics series. Her love for the subject continues to grow. Andrea plans to continue her education at the University
of Minnesota.  


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