WOMEN EARN

• Women are starting their own businesses at twice the rate of men.¹
• In 31 percent of the marriages with working women, the women out-earn their husbands.¹
• One out of every 11 American women owns a business (U.S. Dept. of Labor).¹
• 75% of Minnesota’s women with children at home now work and 40% of Minnesota mothers are the primary breadwinner for their family.^{2 & 3}
• Women now earn the majority of post-secondary degrees at all levels.³
• 52% of Minnesota women are employed in service and sales occupations.³

WOMEN BUY

Women account for 85% of all consumer purchases including everything from autos to health care:⁵

• 93% Food
• 93% OTC Pharmaceuticals.
• 92% Vacations
• 91% New Homes
• 89% Bank Accounts
• 80% Healthcare
• 66% PCs
• 65% New Cars
• Women are making the majority (85%) of home remodeling decisions⁴ and fewer of them are doing it themselves⁵.
• The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. – Barbara Kleger, president of 55+ Consulting.⁵
• Women make up 70% of all consumer spending in the United States.⁵
• 87% of females believe giving to charity is a personal sign of success.⁶

ROCHESTER WOMEN READERS

There are 34,170 women between the ages of 18 to 64 years in Rochester and the median age of women in Rochester is 36.1.⁷

The median household income in Rochester is $61,018 and the average household income in Rochester is $78,359.⁷

Rochester Women magazine reaches the majority of women between the ages of 18 to 64 in the Rochester area.

1. www.girlpowermarketing.com/women_statistics.html
2. American Community Survey 2008, data obtained from IPUMS-USA (http://usa.ipums.org/usa/) and analyzed by the Center on Women and Public Policy, Humphrey Institute of Public Affairs, University of Minnesota.
3. Status of Women & Girls in Minnesota Research Overview, June 2010, Research and writing by the University of MN Humphrey Institute’s Center on Women & Public Policy, in partnership with the Women’s Foundation of Minnesota.
4. http://do-it-herself.com/library/facts.php
5. http://she-conomy.com/report/marketing-to-women-quick-facts/
6. http://www.onlinemarketing-trends.com/2011/02/what-women-buy-insights-and-statistics.html
7. American Fact Finder, http://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml

Rochester area women love to read Rochester Women magazine articles and our advertisers ads. Reading a magazine is an intimate, involving experience. The number of magazine readers has grown and consumers find value, enjoy and trust magazine advertising. Advertising in Rochester Women magazine helps build buzz about your products and services!

Magazine media engages readers:

• Magazines continue to score significantly higher than television or the internet in “ad receptivity” and other engagement dimensions.
• When consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of television, radio or the internet.
• Reader engagement with a digital interactive magazine (82%) is more than four times greater than with a website of similar content (18%).

Consumers feel that magazine advertising has more positive drivers, providing useful information and as credible source.

Consumers enjoy and trust magazine advertising. Magazines rank #1 out of 16 media for consumers having a positive and credible impression of advertising.

Magazines build buzz:

• Magazine readers are more likely than users of other media to influence friends and family on products across a variety of categories.
• Magazines complement the web in reaching social networkers, whom marketers increasingly favor to generate word-of-mouth.

Source: The Association of Magazine Media,
http:/www.magazine.org/advertising/magazine-media-factbook/keyfacts.html#roi

25,000 copies of each issue of Rochester Women magazine are printed and distributed in a 45-mile radius of Rochester to Byron, Zumbrota, Pine Island, Cannon Falls, Red Wing, Lake City, Wabasha, Winona, Lanesboro, St. Charles and Stewartville, Minnesota and from Bay City to Nelson, Wisconsin.

Complimentary copies of Rochester Women magazine are available at the following locations:

Beauty salons & spas, Canadian Honker, Cub Foods, Dunn Brothers, Home Federal Savings Bank, Hy-Vee, Mayo Medical Center, Miracle Mile Mini Mall, Olmsted County History Center, Rochester Area Family Y, Rochester Central Lutheran School, Rochester Public Library, Stewartville Public Library, Silver Lake Foods, Victoria’s, and many more fine locations.