Category Archives: Advertise

2020 Holiday Gift Guide for Advertisers

Click here to see the Gift Guide page.

 

Tell readers about your gift idea! When they click on your business, they will go right to your website.

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Advertise

Rochester area women love to read Rochester Women magazine articles and our advertisers’ ads. Reading a magazine is an intimate, involving experience. The number of magazine readers has grown and consumers find value in, enjoy and trust magazine advertising. Advertising in Rochester Women magazine helps build buzz about your products and services!

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Magazine media engages readers!

  • Magazines continue to score significantly higher than television or the internet in “ad receptivity” and other engagement dimensions.
  • When consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of television, radio or the internet.
  • Reader engagement with a digital interactive magazine (82%) is more than four times greater than with a website of similar content (18%).

Consumers feel that magazine advertising has more positive drivers, providing useful information and as credible source.

Consumers enjoy and trust magazine advertising. Magazines rank #1 out of 16 media for consumers having a positive and credible impression of advertising.

Magazines build buzz!

  • Magazine readers are more likely than users of other media to influence friends and family on products across a variety of categories.
  • Magazines complement the web in reaching social networkers, whom marketers increasingly favor to generate word-of-mouth.

Source: The Association of Magazine Media,
http:/www.magazine.org/advertising/magazine-media-factbook/keyfacts.html#roi

Advertisers (2)

Company Website
Altra Federal Credit Union

Aberry Hair

Amy Lantz

Artisan Construction and Remodeling Inc.

Bicycle Sports

Budget Blinds

North Risk Partners

Camp Victory

Carpet One

Chanhassen Dinner Theatres

Rochesster Trolley & Tour Company

Clements Chevrolet

Commonweal Theatre

Creative Hardwood Floors

Dapper Surfaces

Dawn Sanborn Photography

Dentistry for Children & Adolescents, Ltd.

Dunlap & Seegar, P.A.

Energyworks

Essence Skin Clinic

Fagan Studios

Foresight Bank

Garden of Massage

Hair Studio 52

Home Federal

JRK Medicals

Elder Law Office of Julianne Kocer, P.S.

Kari Douglas, Echelon Wealth Partners,
Ameriprise Financial Services

Kemps

Luya

Mayo Employees Federal Credit Union

Minnesota Quilters, Inc.

Mr. Pizza North

Olmsted Medical Center

OMC Regional Foundation, Croquet Field Day

On Track Boutique

Profile by Sanford

Quarry Hill Park Animal Hospital

Revitalight Therapy

Rochester Greeters

Rochester International Airport

Rochester Public Schools

Rochester United Women’s Soccer Team

Sargent’s Gardens

SEMVA

Squash Blossom Farm

Sterling State Bank

Taco JED

Twigs

Tyrol Ski & Sport

Winona Health

Women’s Day Ride

Zumbrota Ford

Advertisers

Visit our advertisers’ websites to shop and support them!
Ageless Esthetics

Dwell Local

Fifth District Eagles Cancer Telethon

Interiors by J. Curry

Luya

Melissa Adams-Goihl, Keller Williams

North Risk Partners

Rochester International Airport RST

Spark Children’s Museum

Struve’s Paint & Decorating

Visiting Angels

Wild Ginger Boutique

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Women Buy

WOMEN EARN

• Women are starting their own businesses at twice the rate of men.1
• In 31 percent of the marriages with working women, the women out-earn their husbands.1
• One out of every 11 American women owns a business (U.S. Dept. of Labor).1
• 75% of Minnesota’s women with children at home now work and 40% of Minnesota mothers are the primary breadwinner for their family.2 & 3
• Women now earn the majority of post-secondary degrees at all levels.3
• 52% of Minnesota women are employed in service and sales occupations.3

WOMEN BUY

Arts
Beauty
Cars
Childcare
Children
Clothing
Dining Out
Education
Electronics
Entertainment
Fashion
Financial Planning
Fitness
Flowers
Food
Furniture
Garden
Gifts
Health
Hobbies
HomesHome Furnishings
Household Products
Insurance
Legal
Pets
Photography
Remodeling
Self-improvement
Sports
Tourism
Wellness
Wine

Women account for 85% of all consumer purchases including everything from autos to health care:5

• 93% Food
• 93% OTC Pharmaceuticals.
• 92% Vacations
• 91% New Homes
• 89% Bank Accounts
• 80% Healthcare
• 66% PCs
• 65% New Cars
• Women are making the majority (85%) of home remodeling decisions4 and fewer of them are doing it themselves5.
• The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. – Barbara Kleger, president of 55+ Consulting.5
• Women make up 70% of all consumer spending in the United States.5
• 87% of females believe giving to charity is a personal sign of success.6

ROCHESTER WOMEN READERS

There are 45,116 women between the ages of 18 to 64 years in Rochester.7

The median household income in Rochester is $70,094 and the average household income in Rochester is $96,055.7

Rochester Women magazine reaches the majority of women between the ages of 18 to 64 in the Rochester area.

1. www.girlpowermarketing.com/women_statistics.html
2. American Community Survey 2008, data obtained from IPUMS-USA (http://usa.ipums.org/usa/) and analyzed by the Center on Women and Public Policy, Humphrey Institute of Public Affairs, University of Minnesota.
3. Status of Women & Girls in Minnesota Research Overview, June 2010, Research and writing by the University of MN Humphrey Institute’s Center on Women & Public Policy, in partnership with the Women’s Foundation of Minnesota.
4. http://do-it-herself.com/library/facts.php
5. http://she-conomy.com/report/marketing-to-women-quick-facts/
6. http://www.onlinemarketing-trends.com/2011/02/what-women-buy-insights-and-statistics.html
7. American Fact Finder, https://data.census.gov/cedsci/table?q=Rochester%20mn&tid=ACSDP5Y2018.DP05&hidePreview=falsehttp://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml

Magazines Sell

womaninsnowRochester area women love to read Rochester Women magazine articles and our advertisers ads. Reading a magazine is an intimate, involving experience. The number of magazine readers has grown and consumers find value, enjoy and trust magazine advertising. Advertising in Rochester Women magazine helps build buzz about your products and services!

Magazine media engages readers:

  • Magazines continue to score significantly higher than television or the internet in “ad receptivity” and other engagement dimensions.
  • When consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of television, radio or the internet.
  • Reader engagement with a digital interactive magazine (82%) is more than four times greater than with a website of similar content (18%).

Consumers feel that magazine advertising has more positive drivers, providing useful information and as credible source.

Consumers enjoy and trust magazine advertising. Magazines rank #1 out of 16 media for consumers having a positive and credible impression of advertising.

Magazines build buzz:

  • Magazine readers are more likely than users of other media to influence friends and family on products across a variety of categories.
  • Magazines complement the web in reaching social networkers, whom marketers increasingly favor to generate word-of-mouth.

Source: The Association of Magazine Media,
http:/www.magazine.org/advertising/magazine-media-factbook/keyfacts.html#roi