Tell readers about your gift idea! When they click on your business, they will go right to your website.
Call Emily at 507-250-4593 or complete this form.
Rochester area women love to read Rochester Women magazine articles and our advertisers’ ads. Reading a magazine is an intimate, involving experience. The number of magazine readers has grown and consumers find value in, enjoy and trust magazine advertising. Advertising in Rochester Women magazine helps build buzz about your products and services!
Consumers feel that magazine advertising has more positive drivers, providing useful information and as credible source.
Consumers enjoy and trust magazine advertising. Magazines rank #1 out of 16 media for consumers having a positive and credible impression of advertising.
Source: The Association of Magazine Media,
http:/www.magazine.org/advertising/magazine-media-factbook/keyfacts.html#roi
Visit our advertisers’ websites to shop and support them! |
Ageless Esthetics
Fifth District Eagles Cancer Telethon Melissa Adams-Goihl, Keller Williams Rochester International Airport RST
|
WOMEN EARN
• Women are starting their own businesses at twice the rate of men.1
• In 31 percent of the marriages with working women, the women out-earn their husbands.1
• One out of every 11 American women owns a business (U.S. Dept. of Labor).1
• 75% of Minnesota’s women with children at home now work and 40% of Minnesota mothers are the primary breadwinner for their family.2 & 3
• Women now earn the majority of post-secondary degrees at all levels.3
• 52% of Minnesota women are employed in service and sales occupations.3
WOMEN BUY
Arts Beauty Cars Childcare Children Clothing Dining Out Education Electronics Entertainment Fashion Financial Planning Fitness Flowers Food Furniture |
Garden Gifts Health Hobbies HomesHome Furnishings Household Products Insurance Legal Pets Photography Remodeling Self-improvement Sports Tourism Wellness Wine |
Women account for 85% of all consumer purchases including everything from autos to health care:5
• 93% Food
• 93% OTC Pharmaceuticals.
• 92% Vacations
• 91% New Homes
• 89% Bank Accounts
• 80% Healthcare
• 66% PCs
• 65% New Cars
• Women are making the majority (85%) of home remodeling decisions4 and fewer of them are doing it themselves5.
• The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. – Barbara Kleger, president of 55+ Consulting.5
• Women make up 70% of all consumer spending in the United States.5
• 87% of females believe giving to charity is a personal sign of success.6
ROCHESTER WOMEN READERS
There are 45,116 women between the ages of 18 to 64 years in Rochester.7
The median household income in Rochester is $70,094 and the average household income in Rochester is $96,055.7
Rochester Women magazine reaches the majority of women between the ages of 18 to 64 in the Rochester area.
1. www.girlpowermarketing.com/women_statistics.html
2. American Community Survey 2008, data obtained from IPUMS-USA (http://usa.ipums.org/usa/) and analyzed by the Center on Women and Public Policy, Humphrey Institute of Public Affairs, University of Minnesota.
3. Status of Women & Girls in Minnesota Research Overview, June 2010, Research and writing by the University of MN Humphrey Institute’s Center on Women & Public Policy, in partnership with the Women’s Foundation of Minnesota.
4. http://do-it-herself.com/library/facts.php
5. http://she-conomy.com/report/marketing-to-women-quick-facts/
6. http://www.onlinemarketing-trends.com/2011/02/what-women-buy-insights-and-statistics.html
7. American Fact Finder, https://data.census.gov/cedsci/table?q=Rochester%20mn&tid=ACSDP5Y2018.DP05&hidePreview=falsehttp://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml
Rochester area women love to read Rochester Women magazine articles and our advertisers ads. Reading a magazine is an intimate, involving experience. The number of magazine readers has grown and consumers find value, enjoy and trust magazine advertising. Advertising in Rochester Women magazine helps build buzz about your products and services!
Magazine media engages readers:
Consumers feel that magazine advertising has more positive drivers, providing useful information and as credible source.
Consumers enjoy and trust magazine advertising. Magazines rank #1 out of 16 media for consumers having a positive and credible impression of advertising.
Magazines build buzz:
Source: The Association of Magazine Media,
http:/www.magazine.org/advertising/magazine-media-factbook/keyfacts.html#roi