I Am A Beautiful Rochester Woman: CaSandra White

Mom, Entrepreneur and Fun-lover

The first thing you notice about CaSandra White is her gigantic smile and infectious laugh. She says that it’s important to have a sense of humor. “I think I’m funny, and I like people who also think I’m funny. I believe laughter really is the best medicine. I do something unbelievably silly every day, so I have to be able to laugh at myself.”


This was White’s first makeover, and she really enjoyed the personal attention. She says, “I was so honored to be recognized. You move through life doing your everyday thing; you never think about someone noticing or thinking you are a beautiful Rochester woman. It makes you feel proud of the work you do, and it motivates you to do more.”

She says it was a “wonderful experience. I just could not comprehend, and I had to keep asking myself, ‘I’m doing what today?’ I was ready to get my Fergie on after the photoshoot.”


When asked if she went anywhere after her makeover, White said, “That’s actually a funny story! Since I had the day off work, I planned to continue to spoil myself a little because I was (looking) so hot.”  

Little did she know that while she was getting the makeover they tried to drop her son off at home, but because her son has special needs, he cannot be left at home alone. She was home for maybe half an hour when her son’s school called and asked her to pick him up. She went to pick him up, and he kept looking at her strange before he finally said, “Something’s different about you.” 

White responded, “Yeah, this hottie needs to be out rocking this new look!’ 

His rebuttal was, “No, go back to being my mom because I didn’t eat lunch, and I’m hungry!” 

“I was literally all dressed up with nowhere to go,” says White, laughing.


White was born in Milwaukee, Wisconsin (is a Packers fan) and has lived in Rochester for seven years. She has a 21-year-old son, a 14-year-old daughter and a large extended family. She works as a finance specialist at Mayo Clinic.

When not at work, she is partying with her sisters and her niece at D1’s Pop-Up-Pub LLC., a business they created after her son‘s graduation party and which is named after him. “We are a mobile faux-bar. We’re party entertainers. We provide a karaoke DJ, serve custom-made mock-tails and we can pop up in any location. We party with all, and we cater to those with special needs. It is wonderful feeling to be a part of something that truly brightens people’s lives.”


White says, “I am definitely a girly girl. I like to wear dresses, and I have never met a sparkle I didn’t like. I do use makeup every day because I like to present my best self to the world. I tell my daughter, ‘Use makeup to highlight your positives’.”

She asks, “If you don’t take care of yourself, how are you going to take care of others? How are you going to give your best to your family or your career?”  She comments, “You have to do whatever it is that makes you feel good mentally, physically, emotionally and spiritually. You have to take care of you. You only get one you. There are no life do-overs so make the best out of every day.”

We Are All Beautiful Rochester Women 

We at Rochester Women magazine are happy to provide CaSandra this well-deserved makeover. If you or someone you know would like a complimentary makeover and be featured in Rochester Women magazine, please send an email to editor@RWmagazine.com. 


Emily Watkins is a personal trainer and writer.