IF YOU’VE BEEN FEELING LESS THAN INSPIRED BY YOUR WARDROBE LATELY, JILL SWANSON HAS JUST WHAT YOU NEED TO LOOK LIKE A MILLION BUCKS WITHOUT SPENDING IT. AS AN IMAGE COACH, CLOTHING STYLIST, MOTIVATIONAL SPEAKER AND AUTHOR, SWANSON HAS BEEN HELPING WOMEN AND MEN IN ROCHESTER AND BEYOND FEEL EMPOWERED THROUGH THEIR PERSONAL STYLE AND WARDROBE CHOICES FOR 35 YEARS.
What keeps Jill so passionate? According to Swanson, it’s seeing her clients make positive changes outside that transform into positive changes inside. In addition to providing personal consultations, Swanson has served as keynote speaker and presenter for companies large and small regarding image awareness and team communication. Hormel Foods and IBM are just two high-profile names on a list of hundreds who have sought Jill out for inspiration and practical advice.
FABULOUS AND AFFORDABLE
Swanson knows a thing or two about how small changes can transform how people see themselves and are perceived by others. Her new book “Simply Stylish: Look Great, Spend Less” promises to deliver everything you ever wanted to know about looking your best. With eight no-nonsense and easy-to-connect-with chapters, you’ll soon be an expert on how to flatter your figure on even the smallest budget.
“Buy a woman an outfit, and you dress her for a day. Teach a woman how to shop, and you dress her for a lifetime,” Swanson shares in her book. Her goals are simple: Buy what you love and save money in the process. To help you shop like a pro, she shares secret tips as to where, when and how to shop at all types of stores.
BREAKING IT DOWN
If you like the idea of reassessing your style but are overwhelmed with where to start, this book is for you. Swanson has more than a few tips to help women shape up their wardrobe and reinvent their lives. The book begins with an inspirational chapter about what fashion is and what it is not, inviting readers to create their own look and feel comfortable in their own skin versus simply following trends. “Don’t buy something just because it’s in style, especially if it doesn’t fit,” Swanson says. Instead, she recommends seeking out pieces that fit well in a color that lights you up. By taking this approach, all of the subsequent tips Swanson provides throughout the book are truly timeless.
Visual learners are also in luck! This full-color, fully illustrated book has multiple before and after examples in addition to step-by-step instructions to guide you through impeccable styling for any occasion, whether you’re dressing for function, fashion, passion or reaction. Most notably, Swanson perfectly balances her style advice with the importance of working on your inner beauty as well. “That is the beauty that lasts. That’s what people will remember,” Swanson adds.
One major challenge of living in Minnesota is keeping up with the changing seasons. While you might be ready to break out the shorts and flip flops, Swanson has practical but important advice on dressing appropriately. Light layers and versatile accessories are perfect for warm days that quickly cool after the sun sets. A patterned scarf casually tied around your purse easily becomes a stylish wrap draped around your shoulders when it gets chilly.
If you’re ready to find your best look without breaking the bank, find Swanson’s newest book, “Simply Stylish: Look Great, Spend Less,” at JillSwanson.com.
By Samantha Erickson, owner of everydaymae.com, who’s own style can be described as bohemian spirit with type-A personality.