Time for Some Hair Love

Meeting #HairGoals in Rochester
By Angi Porter

Every woman has her hair journey. Like tangled strands, the journey has its twists and turns, and sometimes difficulties abound. What products work best? What styles are most flattering? How do we address various hair challenges resulting from damage, aging or just from finding ourselves in a slump?  


Folashade Oloye, owner of Cashmere Lux Hair Salon, offers a centering first step. “Loving your hair starts with loving yourself, first and foremost,” she says. And loving ourselves often means embracing our hair and appreciating what it needs. Jessica Amos, owner of Hair Studio 52, urges women to come to terms with what they are willing to do for their hair and be realistic about what effort they are willing to put forth each day: “There are few women who can wake up and have beautiful hair.” In order to meet #HairGoals, Amos and Oloye emphasize that women must devote time and learn the necessary techniques to care for their specific head of hair.

Caring for our hair is important. Whether we like it or not, our hair creates impressions in both our work and our private pursuits. “It’s your status, your professionalism. It just is,” Amos says. “You could put the clothes of a millionaire on your back, and they’re not going to look good if your hair doesn’t look good.”  


So, how can we learn the best path to healthy, beautiful hair? For many 21st-century women, YouTube is our teacher, with its endless choice of tutorials on every hair topic from installing box braids to dying one’s hair. But according to Oloye, not even YouTube can replace the hair love experienced in person, from parent to child, friend to friend, stylist to client. 

Oloye and Amos are both strong proponents of learning from your friendly, local stylist. The right hair teacher can be one question away. “A really good thing to do is look at someone who has hair like you want, be realistic and find out who their stylist is,” advises Amos.

Whether your hair is the coily, wavy or straight, there are stylists in Rochester’s increasingly diverse community who can advise you on ways to surmount hair challenges. “There are so many different hair textures—just like fabric,” Amos explains. 

Oloye notes that in Rochester, she has seen a particular demand for education around caring for curly, natural textures, and she offers one-on-one hair care lessons to parents whose children may have hair textures different from their own.  


Amos, whose specialty is thinning hair, explains that “one of the greatest emotional impacts is when women have thin hair. It can be a real emotional detriment.” Amos helps women to style their hair and camouflage their scalp so that thinning is not noticeable and they can feel empowered and confident. 

Oloye notes that many women experience the challenge of track-tension alopecia (hair loss resulting from habitually wearing styles that pull on the hair), and she has developed her own hair care products, including growth oil that specifically helps alopecia. Oloye reminds women to prioritize their scalp when caring for their hair, and she wants women to be informed about the ingredients in the products they buy. “The best thing for highly textured hair is moisturizing and sulfate-free products,” she says.  

If you happen to be stuck in a rut, it may just be time to change your approach. “We all get stuck in our habits,” advises Amos. “I grew up in the 80s. We all know what hair looked like then! You have to do something different to get different results.” Amos and Oloye show us that Rochester stylists are here to help women reach a new and fabulous destination on their hair journey.

Help for taming tresses Cashmere Lux Hair Salon
1915 Greenview Place SW, Suite C,

Hair Studio 52
2300 Superior Drive NW, Suite 3