Magic Mike Comes To Rochester

Local Hawties right here in Rochester? Where have these men been hiding? And, more importantly, where can the women of Rochester find them? 

While the men may look like the next cast of “Magic Mike,” their muscled physiques are leveraged for activities far less provocative than stripping and winning female affection. As members of local model and talent agency Hawties for Hire, they are working to achieve an advanced level of health and fitness and find passion in modeling. And they’re here, in our fair town, thanks to Lori Yokiel. 


Open for Business 

Hawties for Hire is the brainchild of Rochester life coach and fitness enthusiast Lori Yokiel. Launched in February 2015, the new model and talent agency is hitting the town with an explosive takeoff. In an effort to provide more exposure to the talent Yokiel signs, she is organizing events across Minnesota featuring these models and giving a portion of proceeds to local charities.

As the agency’s CEO and founder, Yokiel is committed to encouraging aspirations and helping to make dreams come true. And her talent can expect nothing less than 110 percent from her. In addition to marketing the “hawties” professionally, she works hard to expose them to new venues and to connect them with opportunities that meet both their short- and long-term goals. Presently the agency sponsors 19 clients, who come from diverse backgrounds but are united in their desire to live healthy lives and succeed professionally.

When she signs a new client, Yokiel looks for much more than a pretty face. She is focused on individuals who have worked hard and who find passion in this kind of work. For “Momma Lori,” as her clients call her, the benefits of the business are two-fold: helping people realize their potential and achieve their goals and, at the same time, make a living. 

Three Life Altering Events

In 1995, Yokiel began her path to change. She entered rehab for an active addiction. This was the first step on a long journey of finding herself and making her way in the world. 

The next life-altering event occurred in 2008. After losing a baby and being deserted by her husband, whose infidelity ended their marriage, she found that she had lost all of the people who comprised the only support system she had known. Rather than run from her life, Yokiel turned and ran straight toward it—with purpose. She began working with a personal trainer and learned about fitness and nutrition. She became a sponsored body builder after losing 70 pounds and more than 30 percent of her body fat. 

The third event happened just this last year; like many who came before her, Yokiel lost her job at IBM. As a single mom with two children to support, she took a step back and thought hard about her passions and her talent. By launching Hawties for Hire, she took a leap of faith that is already paying off as she paves the way to building a successful business. 

Yokiel is willing to go the extra mile for others she believes in. When times are tough, she takes a deep breath and reminds herself of her favorite Martin Luther King Jr. quote: “Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” 

Jenee Cummings is a freelance writer in Rochester, Minnesota.